Most asset managers calculate AUM & Flow as an operation in two broad areas of the business. The first location is in Distribution (or Sales & Marketing) and the second is in Finance – both for their own purposes. Immediately, you have the potential conflict of calculations being performed twice.

Furthermore, the assessment by the Finance team will be heavily product focused but will struggle to deliver the client perspective on the assets and flows, whereas Distribution will be seeking a client or investor view of the world. Once again, there is a conflict of interest through varying methodologies.

In combination with the above; Asset Management firms, in most cases, have internally developed solutions that struggle to or don’t meet all requirements and are expensive to support.