Beacon

The Challenge

Measuring marketing within the asset management industry is hard. Metrologis helps marketers answer the question, ‘what does good marketing look like?’

The Solution

By creating a value exchange, investment managers share real-time data, enabling marketing, digital and content specialists to analyse and compare the performance of their digital activities against that of their peers.

The Importance

Beacon enables firms to identify where their marketing investment and activities vary from similar firms, so they can identify and prioritise actions to change or improve their marketing results.

Next steps

To learn more, visit the Beacon website or send us an email at [email protected] to get in contact with a member of the White Marble team.

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