The Responsibilities of a Fractional CMO

These Fractional CMOs are experienced marketing pros who work with you on a part-time or project basis. It’s genius, really. You get all the expertise of a top-notch CMO without the full-time salary. It’s like having your cake and eating it too – but don’t just take my word! On Google trends, searches for ‘what does a fractional CMO do?’ have increased by 5000% in the past year.

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Should we believe in the hype of generative AI?

Technology advancements are accelerating at an exponential rate. At the forefront of that is the rapidly evolving world of artificial intelligence. Is the hype all it’s made up to be? Or should we be approaching with a more cautious view?

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