Engine Open Session - GoodThing - Why FinTechs should care about brand
If your branding and marketing don’t communicate clearly and concisely the unique problem you’re best at solving, you run the risk of quickly losing any potential leads or simply not reaching them in the first place.
This session will allow you to gain practical tips to transform your brand communication, and learn how to target, engage and convert leads with a robust positioning.
6th September 2023
Engine Open Session: Checklist for Success - Building a Multi Channel Brand
This session looked at the issues FinTechs face as you grow your business and seek to build your brand.
Topics covered included: Knowing the key steps to follow when scaling your brand, pitfalls to avoid, and learning the value of quality assurance at each step and being able to embed it across your business.
28th June 2023
Engine Open Session - Burges Salmon - Preparing your FinTech firm for engaging with Institutions
This session was run by IA members Burges Salmon LLP, topics covered included:
• The institutions’ perspective: understanding their position to help your approach.
• Where to begin? Finding strategies for making the approach.
• Are you proposition ready? Is your product where it needs to be?
• Are you enterprise ready? Can you meet institutions’ expectations?
9th February 2023
Engine Open Session with HubSpot
Learn the best ways for you to improve your marketing approach, allowing you to reach more potential clients, build a stronger presence, and establish a more efficient marketing strategy.
This session covered the evolution of the buyer’s journey, building a content marketing strategy: 7 step process, and how to define goals & KPIs
8th June 2022
Engine Open Session - Albion VC - FinTech Funding Options, Approaches and Considerations
Albion VC manages c.£500m of venture funds, currently invested in over 50 companies, with a specific focus on B2B software at Series A.
This session covered funding options, an overview of the fund-raising process, approaches to securing funding, what FinTechs can do to better position themselves for funding, and more.
25th May 2022
Engine Open Session with Symphony
Symphony have partnered with Engine to make their financial services-oriented secure & compliant collaboration platform available to the Engine membership.
This open session gives Engine members an overview of the offerings that they have access to and allows Symphony’s team to demonstrate the platform and functionality that members can utilise.
6th April 2022
Engine Open Session with Simon Swords
This Open session was hosted by Simon Swords, Managing Director of Fundipedia, one of our alumni from Cohort 3 of the Engine Innovator Programme.
Simon will talk about Fundipedia’s experience of participating in the Engine Innovator Programme, and discuss the approach they took to make the most of the opportunities on offer and their traction during the programme, as well as the impact it had post-participation.
18th February 2022
Engine Open Session - Design by Country - Enhance the visibility of your brand
If you want your solution, content and brand to be seen, then your online presence must be optimised in a variety of ways to ensure you have visibility across a vast array of channels.
Topics covered include: Understanding your brand’s personality, how understanding your brand will improve your ratings, getting your site SEO ready and foundations of good SEO practice.
16th September 2021
Engine Open Session - Talent Management in FinTech, Considerations for Growth and Development
The session explored the importance and various considerations of talent management from the beginning of the journey as an early stage FinTech firm, through to becoming a more established business with a larger headcount. Among other topics we will be discussing the skill sets needed at various stages of development, considerations when expanding your team, and the resources available to you to find talent.
20th May 2021