Conquest Planning

Conquest Planning is a leading financial planning software company, dedicated to democratising access to financial advice at scale across the entire wealth continuum. Unlike traditional financial planning tools that rely solely on advisers, Conquest empowers firms to provide high-quality advice to all clients, including those who may not receive adequate guidance today. The platform enhances advisers’ accuracy and speed, enabling them to deliver better advice more effectively and efficiently. Founded in 2018 by financial industry veterans, the software itself was launched in 2020 to bridge the gap between investor expectations and available technology. The company’s product leverages a single calculation engine, intuitively designed features, an efficient onboarding process and data-driven artificial intelligence to accelerate the delivery of hyper-personalised financial plans. This approach simplifies the planning process for financial institutions and makes personalised planning accessible to clients worldwide, adding tangible value for both retail investors and high-net-worth families as well as significant cost and revenue benefits for institutional users. By providing sophisticated planning tools to a wider audience, Conquest empowers institutions and consumers alike, driving broader financial literacy and inclusion. The company’s mission is to ensure that everyone has access to great financial advice, transforming the financial planning landscape and improving outcomes for all.

The Challenge

The financial planning market faces several persistent challenges. Traditional “one-size-fits-all” planning tools are often applied too broadly, failing to account for the unique needs of individuals. Legacy software solutions can be highly inefficient, sometimes requiring 10 to 12 hours or more to produce a single financial plan based on a trial and error approach and are therefore also expensive. As a result conventional financial planning services are typically geared towards the wealthy, leaving many without affordable guidance. Indeed, over 90% of people globally do not have a financial plan. Until now the market has lacked a scalable solution.

The Solution

Conquest has reimagined financial planning with their AI-powered Strategic Advice Manager (SAM) enabling partner firms to build and scale hyper-personalised, goals-based, accurate plans in minutes. This allows advisers to improve financial outcomes for individuals due to their ability to serve more clients and create flexible plans that can change with life circumstances. It has led to significant cost saving and increased revenue generation at the enterprise level. Furthermore, Conquest’s user-friendly platform is accessible to individuals through their financial institutions. This grants retail investors access to financial planning tools that can help them effectively plan for different lifetime scenarios and challenges.

The Importance

In just five years since the product was launched multiple award-winner Conquest Planning has signed 750 firms in the North American and UK markets with more than 60% of Canadian advisers having access to our product. Our single calculation engine, strategic advice manager and two-way API connectivity allows a seamless transition from consumer-directed, to hybrid and high touch engagement models. The application solves two key industry problems, inefficient trial-and-error planning and how to demonstrate the value of advice. As a result, our partner firms have produced more plans, attracted a higher proportion of HNW clients and grown AUM significantly.