The widespread issue of greenwashing has eroded trust in the Financial Services sector. It is due to vague and inconsistent terminology like ‘green’, ‘ESG’, and ‘sustainable’, investors struggle to verify the authenticity of sustainability claims.
The Financial Conduct Authority (FCA) of United Kingdom has established a new sustainability disclosure and labelling regime to increase transparency and trust in sustainable investment products.
The FCA’s response includes implementing unambiguous, honest sustainability claims, applying specific criteria for product labels, and enforcing strict naming and marketing standards for sustainable investments, thereby aiming to restore investor confidence and clarity in the sustainable investment market.
Our proposed idea is to build metrics, measurement systems, insights and indices to address key challenges highlighted by the FCA. The objective is to improve transparency, trust and integrity of ESG indicators in the financial services industry.
Satellite Data Integration:
AI-Powered Insights:
Double Materiality:
“Netzero Protocol Delivers Objective, Near real-time Insights Mapped to Investor Needs.”
Unlike traditional ESG rating agencies that rely heavily on self-reported corporate data, we use objective observations from space, validated by AI, ensuring near real-time alerts and robust compliance support.
At NetZero Protocol, we see a financial services industry that’s not just reactive to change but a catalyst for transformation.
The Global Commission on Adaptation (GCA) found that a $1.8 trillion investment in adaptation actions by 2030 could yield more than $7 trillion in economic benefits and avoided costs from responding to the impacts of climate change – USAID.
Together, we can ensure the financial decisions of today create a thriving planet for tomorrow. Because sustainability isn’t just a trend—it’s the foundation of a resilient global economy.
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