Keep your eyes on the client

Keep your eyes on the client

Branding tips for your FinTech business Part 1: How to focus on your clients’ problems and why you’re best placed to solve them.

Author: Design By Country –


Prospective partners and investment firms want to find out what your FinTech company can do for them. You can give a clear answer by following Design by Country’s four stage guide:


  1. 1.  Introduce Yourself
  2. 2.  Why Do They Need You?
  3. 3.  What Do They Want To Know?
  4. 4.  Making It Happen


  1. 1. Introduce Yourself

Before a finance professional can assess your offer, they need to understand it. A simple description ensures that every interested party can make sense of your product or solution, while keeping the pitch short gets people straight to the point. Outline the main details of your offer too. That way potential clients quickly work out whether it’s right for them – and if they should keep reading.


  1. 2. Why Do They Need You?

Show that you recognise the client’s problems and know how to fix them: it’s all about them. You can do this in three steps:


  • Highlight the existing business challenge
  • Explain why your FinTech solution can help
  • Demonstrate the value this has for a client


That last point is key. The result you deliver is more important to your client than how your solution works, so make sure the benefits to them are stated clearly. 


  1. 3. What Do They Want To Know?

Now your company can explain its place in the FinTech market in greater detail. Website visitors might ask what data your solution uses, whether it’s compatible with their systems and where your founders developed their industry experience. 


Make sure a prospective client can find the answers to their questions:


  • Group information by topic or business need
  • Help them move between related sections
  • Show your expertise
  • Keep the facts accessible


When it’s this easy to gather information you immediately boost client confidence and understanding.


  1. 4. Make It Happen

Including extra content can underline who you are and what you bring to the financial sector. You could examine a previous project with a case study, explore the industry in a regular blog or share your knowledge in a white paper. 


All of these approaches improve your credibility and encourage potential partners or investment firms to find out more. Ensure your contact details are obvious and easy to find too, so your website visitors can turn into clients. 


We’re Design by Country. If you want to learn more, talk to our founder Warran.

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