The rise of digital platforms has made financial promotions borderless, with influencers reaching audiences across the globe.  This international reach necessitates a collaborative approach among regulators.  The FCA’s partnership with foreign counterparts allows for the sharing of information, joint investigations, and coordinated enforcement actions.

Such collaboration is crucial in tackling the challenges posed by finfluencers.  For instance, influencers operating from one jurisdiction can easily target consumers in another, making it difficult for individual regulators to take effective action.  By working together, regulators can ensure that financial promotions are fair, clear, and not misleading, regardless of where the influencer is based.

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