7 Questions To Build A Distinctive Brand

7 Questions To Build A Distinctive Brand

Branding tips for your FinTech business Part 2: Find your unique voice in FinTech and build your brand.

Author: Design By Country – designbycountry.com


When you know who you are and why you’re in business, you can win an advantage over the FinTech market. Follow our seven point guide and you’ll start building a distinctive brand that’s memorable and clear to potential clients.


  1. 1.  How Do You Position Your Brand?

Positioning creates an exclusive space for your brand by showing customers what only your company can achieve. Outline the exact FinTech scenarios you resolve and the unique approach you bring to business to make sure people know what you can – and can’t – do. This highlights the unique value that sets you apart from the competition, encouraging clients to think of your company when their needs match your abilities.


  1. 2.  Where Is Your Space In The Market?

Look at your competitors and potential clients across the FinTech and finance industries. Pay close attention to trends and recent changes, while checking how other companies present themselves and what they say. You can now start identifying unoccupied areas and unused forms of communication, which highlights where you can be original.


  1. 3.  Why Are You In Business?

Find your purpose – this is the central idea behind your company. A clear purpose shows why you’re different to the competition and can form the basis of everything you say as a brand. This can increase customer loyalty and attract motivated talent to your team, allowing you to outperform the market.


  1. 4.  What Do You Sound Like?

You need to sound distinctive and authentic to connect with your customers. Everything you write will tell people something about who you are. Think about the words you use and the way you describe your business offer: it all helps you to develop a unique voice.


  1. 5.  How Do You Look?

The logo, colours and typography that make up your visual identity can encourage people to recognise your brand. Check for consistency anywhere your firm appears – like presentations, pitch decks, your website and social media profiles – and ask whether these accurately reflect you.


  1. 6.  What Makes You Unique?

Narrow down why you’re different to other FinTech companies and then tell clients why that matters. Highlight problems only your product can solve and the specific use cases that benefit from your work.


  1. 7.  Can People See You?

Everywhere your FinTech company appears – from your own website to social media – the message and look of your brand should stay consistent. Do this and you can increase brand awareness, making your firm easier to recognise and remember. You can encourage people to connect with your company for longer too. Create content that is easy to read, suits its platform and has distinctive value.


We hope these questions have got you thinking. It’s all part of a branding process that gives you a better idea of your own voice. When you’ve got some answers or you want to learn more, we’re Design by Country. 



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